Activision CFO Thomas Tippl said DJ Hero “gets us more opportunity for contemporary music, it probably skews younger than rock songs.”
“We continue to add additional legs to the Guitar Hero franchise with the launch of DJ Hero. What that allows us to do is come up with a very innovative product that allows us to sell a software product plus a hardware product as a bundle so that should be good for our average selling prices. But it also allows us to bring in new users to the music genre. Because it is a different kind of music for a different kind of gamer. So we hope to broaden the base there.”
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