DJ Hero Is Highest Grossing New IP

Although there has been a lot of talk about how DJ Hero supposedly did poorly (mostly from people hoping for it to fail), Activision has announced that DJ Hero was the #1 new intellectual property by revenue in the US and Europe for calendar 2009.

“DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world,” said Robert Kotick, CEO, Activision Blizzard. “Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero as the premier franchise of its kind.”

Granted, this speaks to revenue only (not unit sales or profit), but regardless, DJ Hero is clearly on its way to becoming an established annual franchise from Activision.

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